Once you've established your own website, it is still incredibly important that you continue to update it on a regular basis.
Doing this gives people reason to continue to visit your site, while also vastly improving your Google ranking.
One of the best ways in which you can continue updating your site is to write articles that concern both your business, and related areas around your business.
I'm Not a Writer, What Can I do?
When people read internet articles, they're not expecting to read Shakespeare. Writing a short article is not difficult, if you know the tricks.
The main point you need to know is that you must be both clear and easily understandable in your writing.
Other people may not know your business as well as you, so don't be tempted to try and sound overly professional by using lots of jargon.
All this will do is just turn people away. Another thing that turns people away is large blocks of text.
They can be extremely off-putting and intimidating to read, so try and write in short sentence paragraphs and use dot points where appropriate.
Presenting and Supplementing Your Articles
You want to make your articles as appealing to others as possible. Once you've decided upon an interesting and helpful topic, you should also think about increasing the chance that someone will read it.
The layout of your article is just as important as the text; if an article is unappealing to the eye, then no-one is likely to read it.
Spacing your information with sub-headings throughout the article is a good idea, as it makes your article more easily navigated.
Try not to exceed around a five hundred word count either; be short and succinct with the message you're trying to convey.
You can also supplement your article by using appropriate pictures, videos and links. Not only does this make your work more attractive, but it creates a level of interactivity between you and the reader.
Concluding is Good
It's always good practise to sufficiently conclude your article. By repeating the salient points once more, you ensure greater retention along with providing a sense of closure to your work.
So; be short and to the point. Don't be overwhelming or too fancy. The aim of your article is to boost traffic to your site, not make an exhibition of your writing skills.
That's pretty much it, just keep simple and you should be golden.
Doing this gives people reason to continue to visit your site, while also vastly improving your Google ranking.
One of the best ways in which you can continue updating your site is to write articles that concern both your business, and related areas around your business.
I'm Not a Writer, What Can I do?
When people read internet articles, they're not expecting to read Shakespeare. Writing a short article is not difficult, if you know the tricks.
The main point you need to know is that you must be both clear and easily understandable in your writing.
Other people may not know your business as well as you, so don't be tempted to try and sound overly professional by using lots of jargon.
All this will do is just turn people away. Another thing that turns people away is large blocks of text.
They can be extremely off-putting and intimidating to read, so try and write in short sentence paragraphs and use dot points where appropriate.
Presenting and Supplementing Your Articles
You want to make your articles as appealing to others as possible. Once you've decided upon an interesting and helpful topic, you should also think about increasing the chance that someone will read it.
The layout of your article is just as important as the text; if an article is unappealing to the eye, then no-one is likely to read it.
Spacing your information with sub-headings throughout the article is a good idea, as it makes your article more easily navigated.
Try not to exceed around a five hundred word count either; be short and succinct with the message you're trying to convey.
You can also supplement your article by using appropriate pictures, videos and links. Not only does this make your work more attractive, but it creates a level of interactivity between you and the reader.
Concluding is Good
It's always good practise to sufficiently conclude your article. By repeating the salient points once more, you ensure greater retention along with providing a sense of closure to your work.
So; be short and to the point. Don't be overwhelming or too fancy. The aim of your article is to boost traffic to your site, not make an exhibition of your writing skills.
That's pretty much it, just keep simple and you should be golden.
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