Relevance meets the real-time web

Search is a natural starting point for discovering the world's information, and we strive to bring you the freshest, most comprehensive and relevant search results over an ever expanding universe of content on the multitude of devices you use to access it.

That's why today, at the Computer History Museum, we're excited to share a few new innovations in the areas of real-time, mobile and social search that we feel are important steps in the evolution of information access.

First, we're introducing new features that bring your search results to life with a dynamic stream of real-time content from across the web. Now, immediately after conducting a search, you can see live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before. When they are relevant, we'll rank these latest results to show the freshest information right on the search results page.

Try searching for your favorite TV show, sporting event or the latest development on a recent government bill. Whether it's an eyewitness tweet, a breaking news story or a fresh blog post, you can find it on Google right after it's published on the web.

Here's how it looks:


Our real-time search enables you to discover breaking news the moment it's happening, even if it's not the popular news of the day, and even if you didn't know about it beforehand. For example, in the screen shot, the big story was about GM's stabilizing car sales, which shows under "News results." Nonetheless, thanks to our powerful real-time algorithms, the "Latest results" feature surfaces another important story breaking just seconds before: GM's CEO stepped down.

Click on "Latest results" or select "Latest" from the search options menu to view a full page of live tweets, blogs, news and other web content scrolling right on Google. You can also filter your results to see only "Updates" from micro-blogs like Twitter, FriendFeed, Jaiku and others. Latest results and the new search options are also designed for iPhone and Android devices when you need them on the go, be it a quick glance at changing information like ski conditions or opening night chatter about a new movie — right when you're in line to buy tickets.

And, as part of our launch of real-time on Google search, we've added "hot topics" to Google Trends to show the most common topics people are publishing to the web in real-time. With this improvement and a series of other interface enhancements, Google Trends is graduating from Labs.

Our real-time search features are based on more than a dozen new search technologies that enable us to monitor more than a billion documents and process hundreds of millions of real-time changes each day. Of course, none of this would be possible without the support of our new partners that we're announcing today: Facebook, MySpace, FriendFeed, Jaiku and Identi.ca — along with Twitter, which we announced a few weeks ago.

The new features will be rolling out in the next few days and will be available globally in English. You can try them out today by visiting Google Trends and clicking on a "hot topic," which in most cases will bring you to a search results page with the new real-time feature.

Here's a first look at our real-time search:



We have also made some new strides with mobile search. Today's sensor-rich smartphones are redefining what "query" means. Beyond text, you can now search by a number of new modes including voice, location and sight — all from a mobile device. So we've been working to improve technology that takes advantage of these capabilities.

Starting today, we're extending our voice search capabilities on Android devices to recognize Japanese. In addition, we're using the location of your mobile phone to launch some helpful features, like showing you "what's nearby." Finally, at our event this morning, we demonstrated Google Goggles, a visual search application that lets you search for objects using images rather than words, using your camera phone. For more information on these mobile innovations, check out the Google Mobile Blog.

As we've written before, search is still an unsolved problem and we're committed to making it faster and easier for people to access a greater diversity of information, delivered in real-time, from across the web. I'm tremendously excited about these significant new real-time search features.

Update on 12/8: Check out the video from our Search Event:

Posted by Amit Singhal, Google Fellow

Personalized Search for everyone

Today we're helping people get better search results by extending Personalized Search to signed-out users worldwide, and in more than forty languages. Now when you search using Google, we will be able to better provide you with the most relevant results possible. For example, since I always search for [recipes] and often click on results from epicurious.com, Google might rank epicurious.com higher on the results page the next time I look for recipes. Other times, when I'm looking for news about Cornell University's sports teams, I search for [big red]. Because I frequently click on www.cornellbigred.com, Google might show me this result first, instead of the Big Red soda company or others.

Previously, we only offered Personalized Search for signed-in users, and only when they had Web History enabled on their Google Accounts. What we're doing today is expanding Personalized Search so that we can provide it to signed-out users as well. This addition enables us to customize search results for you based upon 180 days of search activity linked to an anonymous cookie in your browser. It's completely separate from your Google Account and Web History (which are only available to signed-in users). You'll know when we customize results because a "View customizations" link will appear on the top right of the search results page. Clicking the link will let you see how we've customized your results and also let you turn off this type of customization.

Check out our help center for more details on personalized search, how we customize results and how you can turn off personalization. Learn more by watching our video:



Posted by Bryan Horling, Software Engineer and Matthew Kulick, Product Manager

Now on Google Finance: streaming news

Ever since we launched real-time and streaming quotes on Google Finance last year, we've heard from users how vital that up-to-date information has been. Especially in today's volatile financial environment, current information can be the difference between a seizing an opportunity and missing it. Today, we've taken a big step towards improving access to current financial information: streaming financial and market news on Google Finance.

Streaming keeps information fresh

Streaming real-time quotes eliminates the 15- and 20-minute delays often associated with pricing data. Streaming the quotes keeps information on the page up to date, without having to reload.

Now, by streaming news as well, you'll see stories appear on Google Finance as they develop minute by minute, throughout the day. You can view news on the Google Finance homepage, or the dedicated news page. Updated news items will appear automatically in the News section. News will be streamed from 8am-5:30pm ET, 90 minutes before and after U.S. trading hours.

Up-to-date information across the site

As we deliver more information, we've worked to improve the way we display it. In the last few months, we've released a few other improvements to Google Finance designed to make financial information easier to access and more usable:

• As you navigate throughout Google Finance, your recent quotes are streamed live in the left-navigation bar, so you don't need to keep checking the same tickers.
• On company pages, all stock prices, index and sector comparisons as well as the interactive chart are streamed during market hours.
• The new interactive Related companies page lets customize a table that compares companies along the dimensions you specify.

Financial information doesn't exist in a vacuum. News can stimulate trades, and trades of one stock can have broad market effects. Figuring how to organize all of that information and make it useful is crucial — and that's what we're working on.

There is still a long way to go, so stay tuned for more updates.

Posted by Andre Lebedev, Software Engineer and Ayan Mandal, Product Manager

Searching the global web just got a little easier

Today, we’re excited to introduce a new "Translated search" tool in the Search Options panel that makes finding and reading content written in other languages easier. Translated search is great because it helps you find information from sites written in other languages. We've offered this feature in Google Translate for a while, but now we're integrating it fully into Google search, making it easier for you to find and read results from pages across the web, even if they weren't written in a language you speak.

Now, when you search on Google for something in your own language, you can use this tool to search the web in another language. Click "Show Options" at the top of the search results page and select "Translated search" to try it out. We'll algorithmically select the best language(s) to translate your search query into and then return you translated results from those pages. We'll even display results from multiple languages.

For example, if you search for [restaurant reviews antwerp] while on vacation in Belgium and want to find more reviews or review sites beyond those that are just available in English, select "Translate search" in the "Show Options" panel. We'll automatically select French and Dutch (the languages spoken in Belgium), translate your query into these languages and then translate the results back into English for you to read. If you’d like to search specific languages, just modify the languages in the panel above the results. You can display results for up to five languages at once and select from 51 languages to search.


Of course, the algorithm that determines which languages to translate your search query into isn't perfect, but we’re working to improve it.

We're rolling this out over the next day — keep an eye out. So if you’re traveling and want to find hotels, restaurants, activities or reviews written from a local perspective, or if you're just curious to find what’s being written about a company, product or topic in another language, give Translated search in the Search Options panel a try. Searching the global web has never been easier!

Posted by Maureen Heymans, Technical Lead and Jeff Chin, Product Manager

Now you see it, now you don't

You may have noticed that our homepage is sporting a new look. Today we're excited to be releasing a new version of our classic homepage. The main feature of the new homepage is that it "fades in" — when the page first loads, it shows only our logo, the search box and the buttons. For the vast majority of people who come to the Google homepage, they are coming in order to search, and this clean, minimalist approach gives them just what they are looking for first and foremost. For those users who are interested in using a different application like Gmail, Google Image Search or our advertising programs, the additional links on the homepage only reveal themselves when the user moves the mouse. Since most users who are interested in clicking over to a different application generally do move the mouse when they arrive, the "fade in" is an elegant solution that provides options to those who want them, but removes distractions for the user intent on searching.

Left: Before the fade. Right: After the fade. Click the image for a closer view.

For the past few months, we've been experimenting with homepage designs like this and have run several live tests on the site. We do these live tests when we are making a change that we think may fundamentally affect how people use the site. Initially, some of the experiment findings had us concerned, but one thing we have learned through our tests is not to judge the outcome too quickly.

All in all, we ran approximately 10 variants of the fade-in. Some of the experiments hindered the user experience: for example, the variants of the homepage that hid the search buttons until after the fade performed the worst in terms of user happiness metrics. Other variants of the experiment produced humorous outcomes when combined with our doodles — the barcode doodle combined with the fade was particularly ironic in its overstated minimalism. However, in the end, the variant of the homepage we are launching today was positive or neutral on all key metrics, except one: time to first action. At first, this worried us a bit: Google is all about getting you where you are going faster — how could we launch something that potentially slowed users down? Then, we realized: we want users to notice this change... and it does take time to notice something (though in this case, only milliseconds!). Our goal then became to understand whether or not over time the users began to use the homepage even more efficiently than the control group and, sure enough, that was the trend we observed.

Internally, a large number of Google employees have been using the new homepage. They have come to really like it — it represents our focus on great search yet helps searchers efficiently access all of Google's products. Like the new supersized search box we launched several months ago, this change is one that is very noticeable at first, and then quickly becomes second nature. We hope you like it!

Posted by Marissa Mayer, VP of Search Products and User Experience, Kris Hom, Software Engineer, and Jon Wiley, User Experience Designer

Show me the pictures: better format for image results

I love when I get images back in my Google search results. There's no better way to quickly understand the difference between an ocelot and a clouded leopard. But sometimes I want to see more images to really make sure I've identified the right jungle cat.

Over the next twenty-four hours we're rolling out a new format for image universal results. When we're confident that we have great image results, we'll now show a larger image and additional smaller images alongside. With this new layout we're able to show you more pictures than before, so you have more to choose from. As always, you can click on an image to see it full size in the original webpage.


We hope this new layout makes finding the images that you're searching for even easier.

Posted by Alex Petcherski, Software Engineer

Zeitgeist 2009: the collective consciousness

Curiosity — it's why we search the web. Whether searching for the latest news, a popular holiday gift, a website you've heard about, the latest singing sensation, or the trailer to a blockbuster film, you come to Google with something on your mind. And since 2001, we've been releasing our annual Zeitgeist — our view into the spirit of the times — which includes the fastest-rising Google searches (those that had the greatest surge in the past year) and most popular (those that are consistently searched in large volume, like [weather]). By exploring 2009's popular and fastest rising search terms, we're able to share a glimpse into what's been on the mind of the global community this year. 

So what has captivated the minds of searchers around the world this year? As millions of fans said goodbye to the King of Pop, Michael Jackson led the list of our top 10 fastest rising queries across the globe. And a new star was born, too — quirky pop singer Lady Gaga became a search sensation the world over. In addition to appearing on many regional fastest-rising search term lists, from the Czech Republic to Switzerland and Kenya to the United Kingdom, Lady Gaga also landed in the #7 spot on the global fastest rising list.

This year's Zeitgeist also confirms that the social web is alive and well. In a sweeping confirmation of the web's ability to connect us, both Facebook and the Spanish social-networking site Tuenti appeared on the fastest rising searches at #2 and #3 respectively. Twitter also made our global list for the first time at #4 — undoubtedly propelled by celebrity tweeters from Ashton Kutcher to Miley Cyrus. 

With the global community closely watching the swine flu epidemic, [schweinegrippe], [gripe porcina], [豬流感], [h1n1], [świńskiej grypy] and [sikainfluenssa] were heavily queried the world over. In fact, in the U.S., swine flu was searched even more than another major event of the year: the inauguration of President Obama.

In the U.S., 2009 also saw many people express their thrifty consciousness in response to the sour economy. The most popular made by hand searches including everything from baby food (#2) to laundry detergent (#6). And as more and more turned to comfort foods and recipes to make at home, [chili] became the most popular recipe searched for across the country.

It's because of curious searchers like you, and the billions of searches you do throughout the year, that our annual Zeitgeist has become an insightful look into a global mindset. So please check out our Zeitgeist site, which showcases many of these interesting trends across various categories and countries, and more about how we create the lists. We're already anticipating what trends we will see in 2010! 

Posted by Marissa Mayer, VP Search Products & User Experience

Easy holiday shopping with Google Product Search

This holiday season, whether you're shopping for a new sweater for Fido, a Lego set for young builders, or that fancy camera you've been eyeing all year, Google Product Search can help you find what you're looking for at a great price. You can compare products and prices from merchants across the web, from popular retailers like Amazon and Best Buy to places to buy unique gifts like eBay and Etsy.

Check out some of the recent improvements we've made to Google Product Search:

• Our new gallery view shows larger, higher-resolution images to help pick the style or model that is right for you. Check out some [digital cameras] or [sweater boots].

• Check the Reviews section of our product pages before you buy — we're now including review summaries to help you see what people are saying at a glance. 

• We've recently integrated video product reviews from YouTube, which appear right on the product pages so you can get an in-depth look at items before you buy. 

• If you want to see or purchase an item in person, click nearby stores to see a map of nearby store locations for that seller. 

• Product Search works great on mobile phones, so you can compare prices, read reviews and even find coupons from the Local Business Center while you're shopping. You can also use the nifty barcode scanner on your phone to compare prices quickly and easily.

We hope these new features help you find the perfect gifts for your friends and family (and maybe even something nice for yourself) this holiday season.

Happy shopping!

Posted by Sameer Samat, Product Management Director & Jeff Bartelma, Senior Product Manager

Cool. Even Batman uses Google.

When I first started at Google, Craig Nevill-Manning, engineering director here in New York, said to me: "The Google homepage doesn't belong to us. It belongs to the millions of people who use it." Besides the fact that Craig can make one of those insanely cool leaf patterns in his latte, I find the simple truth of his statement inspiring. I often refer to it as a guidepost for our work.

So when we got together with the search team to brainstorm ways to talk about our latest innovations (like music in search results), we decided to feature them through stories inspired by our users. Because while we're proud of the innovations we're making in search, we're proudest of the things people use search to accomplish. In other words, the best search results don't show up on a webpage — they show up in somebody's life.

So in that spirit, we made a bunch of videos. There's one about grandma dipping her toe into technology. One about friends taking a Kerouac inspired road trip. And yes, there's even one about Bruce Wayne.

Here's the first one:

You can see them all here.

As they say in the movies, all the characters in these videos are fictional, any resemblance to persons alive or dead are purely coincidental.

We hope you enjoy them.

Posted by Robert Wong, Google Creative Lab

Explore images with Google Image Swirl, now in Labs

Back in 2001, to give people a new, quicker way to find images, we launched Image Search. When you do a search for [eiffel tower] you'll find an array of images of the tower in the daytime, in black and white, at sunset and more. With Similar Images, which recently graduated from Google Labs, you can click "Find similar images" to narrow your search to, say, pictures of the Eiffel Tower lit up at night. Today, we've launched an experimental feature in Labs called Google Image Swirl, which builds on new computer vision research to cluster similar images into representative groups in a fun, exploratory interface.

For example, if you search on Image Swirl for [washington], you'll see 12 image thumbnails including President Washington, the Washington Monument, a map of Washington D.C. and the Capitol Building:


Once you find the group of images you're interested in, you can click on the thumbnail and a cluster of images will "swirl" into view. For example, here's what you'll see if you click the image of the Washington Monument:


You can then further explore additional sub-groups within any cluster. The interface may look familiar to those of you who have tried Google's Wonder Wheel available in the Search Options panel, which enables you to explore related search queries.

Image Swirl expands on technologies developed for Similar Images and Picasa Face Recognition to discern how images should be grouped together and build hierarchies out of these groups. Each thumbnail on the initial results page represents an algorithmically-determined representative group of images with similar appearance and meaning. These aren't just the most relevant images — they are the most relevant groups of images.

Image Swirl currently works for more than 200,000 queries and we plan to include more queries in the future. Available queries will auto-complete as you start to type in the search box, similar to Google Suggest.

You can try out Google Image Swirl in Google Labs today. The feature is experimental and the underlying technology is a work in progress, so please share your feedback and let us know how we can make it more useful.

Update on 12/16: Check out our post on the Google Research Blog to learn more about the underlying technology behind Google Image Swirl.

Posted by Aparna Chennapragada, Product Manager, and Yushi Jing, Google Research

Finding the laws that govern us

As many of us recall from our civics lessons in school, the United States is a common law country. That means when judges issue opinions in legal cases, they often establish precedents that will guide the rulings of other judges in similar cases and jurisdictions. Over time, these legal opinions build, refine and clarify the laws that govern our land. For average citizens, however, it can be difficult to find or even read these landmark opinions. We think that's a problem: Laws that you don't know about, you can't follow — or make effective arguments to change.

Starting today, we're enabling people everywhere to find and read full text legal opinions from U.S. federal and state district, appellate and supreme courts using Google Scholar. You can find these opinions by searching for cases (like Planned Parenthood v. Casey), or by topics (like desegregation) or other queries that you are interested in. For example, go to Google Scholar, click on the "Legal opinions and journals" radio button, and try the query separate but equal. Your search results will include links to cases familiar to many of us in the U.S. such as Plessy v. Ferguson and Brown v. Board of Education, which explore the acceptablity of "separate but equal" facilities for citizens at two different points in the history of the U.S. But your results will also include opinions from cases that you might be less familiar with, but which have played an important role.

We think this addition to Google Scholar will empower the average citizen by helping everyone learn more about the laws that govern us all. To understand how an opinion has influenced other decisions, you can explore citing and related cases using the Cited by and Related articles links on search result pages. As you read an opinion, you can follow citations to the opinions to which it refers. You can also see how individual cases have been quoted or discussed in other opinions and in articles from law journals. Browse these by clicking on the "How Cited" link next to the case title. See, for example, the frequent citations for Roe v. Wade, for Miranda v. Arizona (the source of the famous Miranda warning) or for Terry v. Ohio (a case which helped to establish acceptable grounds for an investigative stop by a police officer).

As we worked to build this feature, we were struck by how readable and accessible these opinions are. Court opinions don't just describe a decision but also present the reasons that support the decision. In doing so, they explain the intricacies of law in the context of real-life situations. And they often do it in language that is surprisingly straightforward, even for those of us outside the legal profession. In many cases, judges have gone quite a bit out of their way to make complex legal issues easy to follow. For example, in Korematsu v. United States, the Supreme Court justices present a fascinating and easy-to-follow debate on the legality of internment of natural born citizens based on their ancestry. And in United States v. Ramirez-Lopez, Judge Kozinski, in his dissent, illustrates the key issue of the case using an imagined good-news/bad-news dialogue between the defendant and his attorney.

We would like to take this opportunity to acknowledge the work of several pioneers, who have worked on making it possible for an average citizen to educate herself about the laws of the land: Tom Bruce (Cornell LII), Jerry Dupont (LLMC), Graham Greenleaf and Andrew Mowbray (AustLII), Carl Malamud (Public.Resource.Org), Daniel Poulin (LexUM), Tim Stanley (Justia), Joe Ury (BAILII), Tim Wu (AltLaw) and many others. It is an honor to follow in their footsteps. We would also like to acknowledge the judges who have built this cathedral of justice brick by brick and have tried to make it accessible to the rest of us. We hope Google Scholar will help all of us stand on the shoulders of these giants.

Posted by Anurag Acharya, Distinguished Engineer

New site hierarchies display in search results

Google usually shows a green web address, or URL, at the bottom of each search result to let you know where you're headed. Today we're rolling out an improvement that replaces the URL in some search results with a hierarchy showing the precise location of the page on the website. The new display provides valuable context and new navigation options. The changes are rolling out now and should be available globally in the next few days.

Some web addresses help you understand the structure of the site and how the specific page fits into the site hierarchy. For example, consider a search for the biography of Vint Cerf (Google's Internet Evangelist). The URL for one result, "www.google.com/corporate/execs.html," shows that the page is located in a page about "execs," under "corporate," which is on the "google.com" site. This can provide valuable context when deciding whether to click on the result.

Often, however, URLs are too long, too short, or too obscure to add useful information. For example, consider this result from ProductWiki for the query [spidersapien reviews]:

The URL of this result is "www.productwiki.com/spidersapien," which doesn't provide much additional information about the site or this result. Now take a look at the result with the new site hierarchy display:


The new text provides useful information about the page. You can tell that the ProductWiki site has information about many different products, organized in different categories, and you can even tell that Spidersapien is a robot toy. In addition, each phrase in the green line is actually a link. For example, clicking on "Toys & Games" takes you to ProductWiki's listing page for all toys, and clicking on "Robots" takes you to a list of their robot toys. This way if you realize that you're interested in a more general category than this specific product (there are a lot of cool robot toys out there) you can easily access information on broader topics.

The host and domain for the site (in this case www.productwiki.com) will always be shown, so you always know what website you're going to before you click. There's not always enough room to show the complete hierarchy, so sometimes we use ellipses to replace some of the intermediate levels, like in this result for [how to make granola]:


The information in these new hierarchies come from analyzing destination web pages. For example, if you visit the ProductWiki Spidersapien page, you'll see a series of similar links at the top, "Home> Toys & Games> Robots." These are standard navigational tools used throughout the web called "breadcrumbs," which webmasters frequently show on their sites to help users navigate. By analyzing site breadcrumbs, we've been able to improve the search snippet for a small percentage of search results, and we hope to expand in the future.

When we design the way results appear on google.com, our goal is to get you to the information you're looking for as quickly as possible. Sometimes that means improving how we represent websites, and other times that means giving you new ways to explore content. We're always happy when we can introduce a feature, like site hierarchies, that does both!

Posted by Harvey Jones and Daniel Rocha, Software Engineers, Result UI Team

Google Sidewiki: The first 50 days of valuable entries and new API features

It's been just under 2 months since we launched Google Sidewiki and we've already seen a great number of valuable entries that have been written worldwide.

From product tips to online petitions and from expert health advice to programming help, Sidewiki users are finding many useful and creative ways to help others. We've been really excited by these uses of Sidewiki and wanted to share 10 of these great entries with you:

• Jason Young speaks from personal experience and gives detailed insight into tuning a bass guitar on EMG's Bass Tips site.
• Antony Carthy, a programmer in South Africa, wrote tips on how to find latitude and longitude coordinates on Google Maps.
• Google's own Matt Cutts warns visitors about a deceptive website.
• Shalin Gala of PETA calls on readers to sign a petition next to an article about animal mistreatment.
• Ron Burk suggests a missing reference for a medical article.
• The Mayo Clinic uses Sidewiki to welcome visitors with a special webmaster entry on its homepage (this one requires Sidewiki to view).
• Jesse Poe from New York offers up great insights in a review of an iPhone app by Daniel Johnston, one of his favorite musicians.
• Alfonso Grandis from Italy talks about his eye-witness account of a recent earthquake.
• David Davis, a software engineer from California, improves a snippet of code in a programming tutorial.
• Michael Roizen from the Cleveland clinic adds his advice about H1N1 vaccinations.

If you haven't used Sidewiki yet, you can download it at google.com/sidewiki as part of the Google Toolbar for Firefox and Internet Explorer. If you're using Google Chrome, Safari or other browsers without the Google Toolbar, simply install the Sidewiki bookmarklet.

We're also releasing a top-requested feature for our API today that makes it easy to retrieve all Sidewiki entries for an entire domain. With this addition, you can look for new entries created on any page of a website and also subscribe to them via RSS (such as this RSS feed for all Sidewiki entries on the Google Blog). See our Sidewiki API documentation for all of its details.

We look forward to seeing many more great entries and keeping you posted with new features — follow us on Twitter for the latest news and highlights. Try using Sidewiki right now to add your feedback to this blog post and read what others are saying!

Posted by Ario Jafarzadeh, Sidewiki User Experience Designer

Google's movie showtimes, digitally remastered

Did you know you can immediately discover movie times and locations by typing a simple search on Google? For example, search for [where the wild things are] and you'll see times and places to watch the film, or try [glendale 18 los angeles] to see movies playing at your local theater. You can also click on the showtimes search result to get more complete movie listings and information.

Today, we're making a few improvements to movie results on Google, including more detailed movie pages, genre filters and a new map view.

Click "showtimes" in your search results for more detailed information.

When you visit google.com/movies, you'll discover a new, more comprehensive resource with all the information you need to decide what movie to see and where to see it:

• Comprehensive movie pages: Deciding what movie to see can take a few searches: What's it about? How are the reviews? Where is it playing near me? Our new detailed layout brings together all the basic information you need with a plot synopsis, trailer, reviews and photos in the same page.
• Genre filters: The new movie pages also give you new ways to explore films by genre and find one you're in the mood for. Sometimes, you might feel like seeing a sci-fi flick or a romance, but you're not sure what's out in theaters. With genre filters you can start browsing right away and quickly find the right movie for you.
• Map view: After you've chosen a movie, the new map view shows you nearby theaters playing that exact film. You no longer need to do a separate search to find out where you're going.

We hope these improvements will help you spend more time at the movies and less time researching. Visit google.com/movies or click through a "showtimes" result to try them out, and treat yourself to a movie!

Posted by Dan Stokeley, Associate Product Manager

World Bank public data, now in search

When we first launched public data on Google.com, we wanted to make statistics easier to find and to encourage debate based on facts rather than intuition. The day after we launched, a friend who worked at the World Bank called me, her voice filled with enthusiasm, "Did you know that the World Bank also just released an API for their data?" Excited, I checked it out, and found an amazing treasure trove of statistics for most economies in the world. After some hard work and analysis, today we're happy to announce that 17 World Development Indicators (list below*) are now conveniently available to you in Google search.

With today's update, you can quickly access more data with a broad range of queries. Search should be intuitive, so we've done the work to think through queries where public data will be most relevant to you. To see the new data, try queries like [gdp of indonesia], [life expectancy brazil], [rwanda's population growth], [energy use of iceland], [co2 emissions of iceland] and [gdp growth rate argentina]. For example, if you search for [internet users in the united states], you will see the following chart at the top of the results page:


Clicking on the result will bring you to an interactive chart where you can compare the United States with other regions around the world. We've also added a new feature to enable you to embed these charts in your own website or blog by clicking on the "Link" button in the upper right-hand corner of the chart page. You have the option to either embed the chart with static data, or you can also set the chart to update dynamically when new data becomes available. To give you a sense of what these charts look like, we've embedded the chart below comparing Internet users in the United States and South Korea:



We hope this new data and our new embedding feature will help facilitate quick and easy access to public statistics. There are still many other data sets and sources out there, and we're excited about the possibilities for the future. If you're a data publisher interested in making your data more easily discoverable in Google, please contact us.

* Complete list of World Bank indicators currently available: CO2 emissions per capita, Electricity consumption per capita, Energy use per capita, Exports as percentage of GDP, Fertility rate, GDP deflator change, GDP growth rate, GNI per capita in PPP dollars, Gross Domestic Product, Gross National Income in PPP dollars, Imports as percentage of GDP, Internet users as percentage of population, Life expectancy, Military expenditure as percentage of GDP, Mortality rate, under 5, Population, and Population growth rate.

Update at 11:26am: We've updated this post to include a better example.

Posted by Chung Wu, Software Engineer

Locking SafeSearch

When you're searching on Google, we think you should have the choice to keep adult content out of your search results. That's why we developed SafeSearch, a feature that lets you filter sexually explicit web sites and images from your search results. While no filter is 100% accurate, SafeSearch helps you avoid content you may prefer not to see or would rather your children did not stumble across. We think it works pretty well, but we're always looking for ways to improve the feature.

Today we're launching a feature that lets you lock your SafeSearch setting to the Strict level of filtering. When you lock SafeSearch, two things will change. First, you'll need to enter your password to change the setting. Second, the Google search results page will be visibly different to indicate that SafeSearch is locked:


Even from across the room, the colored balls give parents and teachers a clear visual cue that SafeSearch is still locked. And if you don't see them, it's quick and easy to verify and re-lock SafeSearch.

To use SafeSearch lock, go to the "Search Settings" page on Google. For detailed instructions, check out this video.



We hope you and your family find exactly what you’re looking for in Google search results — and nothing more.

Posted by Pete Lidwell, Product Manager and Aaron Arcos, Engineer

Finding flu vaccine information in one easy place

This year, it's especially important to have clear information on what you can do to prepare for the flu season. With this in mind, we are happy to share a new feature for the U.S. which allows you to more easily find locations near you for getting both the seasonal and H1N1 flu vaccine. After expanding Google Flu Trends to a total of 20 countries and 38 languages, allowing more people to see near real-time estimates of flu activity, we began brainstorming with the U.S. Department for Health and Human Services (HHS), their flu.gov collaborators and the American Lung Association on the flu shot finder and other ways Google can be helpful to people this flu season.

You can check out the flu shot finder at www.google.com/flushot. The same tool will also be available shortly on www.flu.gov and the American Lung Association websites. It's important to note that this project is just beginning and we have not yet received information about flu shot clinics for many locations. In addition, many locations that are shown are currently out of stock. We launched this service now in order to help disseminate information about locations where vaccines are available, and also to make more vaccine providers aware of the project so that they can contribute.


Especially given slower than expected vaccine production, we think it's important to bring together flu shot information in a coherent manner. We've been working with HHS, the Centers for Disease Control and Prevention (CDC) and state and local health agencies to gather information on flu vaccine locations across the country, particularly for the H1N1 flu vaccine (both the nasal-spray vaccine and the shot). At the moment we have data for locations of flu vaccine directly from 20 states and counting. We are also continuing to add information from chain pharmacies and other providers in all 50 states; today, you'll find results from chains such as Walgreens, CVS and PDX participants, such as Kmart, Duane Reade, WinnDixie and Giant Eagle.

Of course you should still call flu vaccine providers ahead of time to find out more about availability and eligibility for the two vaccines.

We hope to continue providing you with relevant information to help keep you and your loved ones healthy.

Update on 11/19: We just added the flu shot finder as a search feature on Google.com. Now, if you search for terms like [flu], [flu shot], [h1n1 shot] or [flu vaccine], information will appear at the top of your search results, including flu tips from flu.gov as well as the flu shot finder box with an expanding map that displays locations where you can receive seasonal and/or H1N1 flu shots.

Posted by Roni Zeiger, M.D., Product Manager and Jennifer Haroon, Product Marketing Manager

Happy 40th birthday Sesame Street!

It's hard to believe, but today marks the 40th anniversary of Sesame Street! Over the past four decades, Sesame Street has been entertaining and educating children all across the world. To pay tribute to the colorful cast of characters, we've been delighted to feature some of your favorites on the Google homepage during the past week. With this effort, we're honored to help support Sesame Workshop, the non-profit organization behind Sesame Street. It's always great to see the spotlight on children's education, and we hope you enjoyed the homepage doodles as much as we did.

And, we have an exciting birthday surprise — for this very special celebration, we're happy to share a high-resolution gallery that includes all of the Sesame Street doodles for you to download. Almost as fun as the doodles themselves, there's even a sneak peak into the photo shoot that yielded today's doodle. As an added bonus, you'll also find a few extra characters that spent some time in other countries.

From Oscar to Elmo, the whole gang had a ton of fun hanging out with Google this week. So, enjoy the full series again, change your desktop background, hang them around your desk, and join us in celebrating Sesame Street!

Posted by Marissa Mayer, VP Search Products & User Experience

Even more music for you to find with Google search

Last week, we launched a new music search feature, which helps you search and discover millions of songs with a simple Google search. When you search for an artist, song, album or even a few lyrics, you'll find links to our partner sites — putting you just one click away from listening to and purchasing the music you're looking for.

To celebrate our launch, MySpace and Lala are hosting exclusive, never-before-heard tracks from a variety of artists — and we're helping people to find those tracks through a simple Google search. So if you're a Lady Gaga fan looking for a new remix, in love with the Arctic Monkeys and looking for something extra or hunting for a new acoustic track from YouTube sensation Zee Avi, just search for it. You'll find links to these tracks right in your regular search results. And when you click the links, you'll be able to hear the songs directly from MySpace and Lala.

We know how much you care about music, and we're excited to partner with Lala and MySpace to help you discover more music from artists you love, using Google. To see the full list of tracks and read more, check out the blogposts on Lala and MySpace. We hope you enjoy the music.

Posted by R.J. Pittman, Director, Product Management

Introducing Google Commerce Search: Finding holiday gifts faster

The holiday season is right around the corner, so online retailers are gearing up for spikes in traffic. When people go to shop online, search is big part of finding the right product, whether they're looking for a gift or just something for themselves. Today we're aiming to make e-commerce searching as easy as using Google.com with a new enterprise product, Google Commerce Search.



Search quality is a big factor in changing visitors to buyers online, and in making customers happy too. Visitors spend an average of just eight seconds before deciding whether or not to remain on a website, so having a good search tool is important for turning visitors into buyers. Google Commerce Search is hosted by and uses Google search technology to make online retail searching both fast and customizable — visitors to your online store can sort by category, price, brand or any other attribute. E-store administrators can highlight special products or connect related ones so searching is easier for their customers. Google Commerce Search includes a built-in spellchecker and synonyms so if visitors can't remember exactly how to spell the particular toy or perfume or anything else they're hunting for, Google Commerce Search will make some suggestions. Choosing the right one is up to them, though.

Google Commerce Search is hosted in the cloud, meaning it lives online, so e-commerce sites can get up and running quickly. Using a cloud search tool will also help site owners meet the rise in demand from the holiday rush without having to devote extra time or resources to worrying about their capacity or infrastructure. Online retailers are free to focus on their business, while Google focuses on search, and shoppers can find what they need faster.

For more information check out google.com/commercesearch.

Posted by Alex Dovlecel and Nicholas Weininger, Engineers, Google Commerce Search