Google Friend Connect, now more personalized

(Cross-posted with the Social Web Blog)

On the subway, I bump elbows with a guy for 20 city blocks without exchanging a single word. Forty-five minutes later, I find the same guy at the local guitar shop, and we start to talk — turns out he plays a Gibson Les Paul just like I do. We may have been strangers on the train, but in the guitar shop, we discover our shared passion for guitars.

Often, the web can feel like that subway. There are probably people commuting to the places you regularly visit, but you don’t know who those people are, and your paths may never cross. With Google Friend Connect, we've been helping millions of website owners make their sites more like that guitar shop — a social place where visitors can get to know each other — and less like the anonymous subway ride.

With this in mind, we're thrilled to introduce a new set of Friend Connect features that let site owners help their visitors get to know each other and personalize their site's experience and content.

Break the ice
Visitors to your site can get to know each other better by sharing details about themselves that are relevant to the site they're on. As a site owner, you can help them do this by visiting the new "Interests" section of your Friend Connect account, where you can add site-relevant questions that people can answer when joining your website or via the poll gadget. For instance, if you have a music website, you might ask people to share their favorite bands, the last concert they attended, or where they discover new music. Or if you run a hiking site, you can ask them about a favorite hike or national park. The details people share are added to their Friend Connect public profiles for your site, which are seen by other site visitors. This way, your visitors can learn more about each other in the context of the interests that bring them to your website.

We've also added the ability for people to send private messages to each other. That way, when a user discovers someone who shares their interests, they can send a message to that person via their Friend Connect profile to start a dialogue.

And as with any data you collect on Friend Connect, you can use open export tools and APIs to integrate this information with any other systems you might use. The interests people share on your website are also made available in the new "Community data" section of your account in the form of easy-to-read charts.

Personalize your website experience
The ice-breaking isn't limited to your visitors; you'll learn more about them too. The interests people share make it possible for you to create a more personalized experience on your website in a number of ways:

• Send custom newsletters: The new "Newsletter" section of your account lets you create, send and manage newsletters. And with the help of "Interests," you can either send out newsletters to all your subscribers, or send out custom newsletters to different segments of your subscribers, based on the interest responses they submit.
• Personalized content gadget: This new Friend Connect gadget automatically presents a dynamic personalized set of links to your site's content that matches each visitor's specific interests. Is a visitor learning how to play swing music? Links to articles your site has published about playing swing are presented to him or her.
• Google ads: For those of you who display ads on your website, your Friend Connect account now includes an "AdSense" section that lets you enable Google ad units that are matched both to your site's content and to the interests users publicly share on your website. 

All these new features are easy to implement and require no coding whatsoever. Here's a quick tour of what Friend Connect now has to offer:



If you'd like to see the new features in action, check out some of our partners' sites, like sfstation.com, metrolyrics.com and pachakam.com.

We're excited to see the web evolve into a place where visitors of all websites can get to know each other — to share and discuss the things they care about most. To get started with Friend Connect, visit http://google.com/friendconnect.

Update 11/15: Updated list of partners. 

Posted by Mussie Shore, Product Manager, Google Friend Connect

Introducing Google Social Search: I finally found my friend's New York blog!

Your friends and contacts are a key part of your life online. Most people on the web today make social connections and publish web content in many different ways, including blogs, status updates and tweets. This translates to a public social web of content that has special relevance to each person. Unfortunately, that information isn't always very easy to find in one simple place. That's why today we're rolling out a new experiment on Google Labs called Google Social Search that helps you find more relevant public content from your broader social circle. It should be available for everyone to try by the end of the day, so be sure to check back.

A lot of people write about New York, so if I do a search for [new york] on Google, my best friend's New York blog probably isn't going to show up on the first page of my results. Probably what I'll find are some well-known and official sites. We've taken steps to improve the relevance of our search results with personalization, but today's launch takes that one step further. With Social Search, Google finds relevant public content from your friends and contacts and highlights it for you at the bottom of your search results. When I do a simple query for [new york], Google Social Search includes my friend's blog on the results page under the heading "Results from people in your social circle for New York." I can also filter my results to see only content from my social circle by clicking "Show options" on the results page and clicking "Social." Check out this video for a demo:



All the information that appears as part of Google Social Search is published publicly on the web — you can find it without Social Search if you really want to. What we've done is surface that content together in one single place to make your results more relevant. The way we do it is by building a social circle of your friends and contacts using the connections linked from your public Google profile, such as the people you're following on Twitter or FriendFeed. The results are specific to you, so you need to be signed in to your Google Account to use Social Search. If you use Gmail, we'll also include your chat buddies and contacts in your friends, family, and coworkers groups. And if you use Google Reader, we'll include some websites from your subscriptions as part of your social search results.

To learn more about how Social Search works behind the scenes, including the choices and control you have over the content you see and share, read our help center article or watch this video:



This feature is an experiment, but we've been using it at Google and the results have been exciting. We'd love to hear your feedback. Oh, and don't forget to create a public Google profile to expand your social circle and more easily find the information you're looking for (including that New York blog).

Posted by Maureen Heymans, Technical Lead and Murali Viswanathan, Product Manager

I scream, you scream, we all scream for iGoogle social!

We launched iGoogle in 2005 as a way for people to quickly and easily personalize their Google experience with all the information on the web that was most useful to them. Now tens of millions of people choose to use their iGoogle homepage to check email, track the news, watch videos, chat with friends and much more. Today, we're pleased to tell you about the new social features that we're introducing to iGoogle.

First, we're excited to introduce social gadgets for iGoogle. Social gadgets let you share, collaborate and play games with your friends on top of all the things you can already do on your homepage. The 19 social gadgets we're debuting today offer many new ways to make your homepage more useful and fun. If you're a gaming fanatic, compete with others in Who has the biggest brain? or challenge your fellow Chess or Scrabble enthusiasts to a quick match. Stay tuned in to the latest buzz with media-sharing gadgets from NPR, The Huffington Post, and YouTube. To manage your day-to-day more efficiently, check things off alongside your friends with the social To-Do list gadget.

Your friends are able to see what you share or do in your social gadgets either by having the same gadgets on their homepages, or through a new feed called Updates. Updates can include your recently shared photo albums, your favorite comics strips, your travel plans for the weekend and more. To help you manage who you are sharing with, we've created a Friends group. You can add and edit friends in this group at any time. If you already have a Friends group within your Google Contacts, you'll be able to easily share with those friends on iGoogle as well. If you don't care to share, iGoogle's social features are optional and can be disabled on a gadget-to-gadget basis with just a few clicks.

It's developers who have really made iGoogle into the rich experience it is — growing our gadget directory to over 60,000 gadgets today — and we know iGoogle developers will help us quickly expand our collection of social gadgets. You can get information about how to build social gadgets for iGoogle on our developer site: code.google.com/igoogle.

We introduced these new social features recently to Australia users and are gradually rolling them out to users in the U.S. over the next week. Don't fret if you don't see your iGoogle page updated yet — just check back soon. The Google homepage has always been a place that connects people to information, and we're excited to now also be a place that connects people to each other. We hope these social gadgets make iGoogle an even more fun and personal homepage for you. You can learn more by checking out the video below.



Posted by Marissa Mayer, VP, Search Products & User Experience and Rose Yao, iGoogle Product Manager

Google Friend Connect speaks more languages

We know that there are millions of sites using Google Friend Connect to build a community around their content and they come in a variety of languages. With site owners and visitors from all over the world, the integration of services like Netlog and orkut and the worldwide adoption of OpenSocial, supporting additional languages has been a priority for the team. Today, we're happy to announce that Friend Connect is now available in 47 new languages.

This means you'll start seeing Friend Connect gadgets in languages such as French, German, Italian, Spanish, Chinese, Japanese, Hindi and Portuguese. Site owners simply set the language of their site and Friend Connect will automatically render the gadgets in that language.

To learn more about this and other recent improvements to Friend Connect, visit our Social Web Blog.

Posted by Mendel Chuang, Product Marketing Manager, Google Friend Connect

All for Good: Bringing search, scale and openness to community service

While many organizations are doing great work to enable community service locally, it's not simple to search across opportunities from a variety of places to find what's right for you. We have some experience finding relevant information from among many scattered sources, and when we learned that President Obama and the First Lady were making community service a top priority even before taking office, we thought we could help make a difference.

With our mission in mind, a group of "20%" engineers, designers, and program managers from Google and other tech companies began work on All for Good, a new service to help you find volunteer events in your community, and share those events with your friends.

All for Good provides a single search interface for volunteer activities across many major volunteering sites and organizations like United Way, VolunteerMatch, HandsOn Network and Reach Out and Read. By building on top of the amazing efforts of existing volunteer organizations like these, we hope to amplify their efforts.


And in the spirit of open data, All for Good has a data API that anyone can use to search the same data displayed on the All for Good site. All for Good was developed entirely using App Engine and Google Base, with the full code repository hosted on Google Code Hosting. We'll be inviting developers to contribute to the open source application soon, so stay tuned.

Just as releasing the Maps API led to an surge of independent and creative uses of geographic information, we've built All for Good as a platform to encourage innovation in volunteerism, as much as an end product in itself. We hope software developers will use the API or code to build their own volunteering applications, some even better than the All for Good site!

And if you want to volunteer your video-creating skills to make a difference, check out YouTube Video Volunteers, a new platform designed to make connections between non-profits with video needs and skilled video makers who can help broadcast their causes through video.

All for Good is a new kind of collaboration between the private, public and nonprofits sectors to build free and open technology to empower citizens. Similar to the Open Social Foundation, we helped create a new organization called Our Good Works to make sure that the API, the platform, and social innovation that they inspire are supported for the long term. The leadership includes Reid Hoffman, Chris DiBona, Arianna Huffington and Craig Newmark on the board, and the organization aims to build support volunteerism services like All for Good.

Today the First Lady is in San Francisco calling on Americans to improve our communities by rolling up our sleeves and putting our time and talent towards doing good. You can learn more at serve.gov, where we're proud to power search.

Posted by Paul Rademacher and Adam Sah, Engineering Tech Leads

Netlog integrates with Google Friend Connect

When we started building Friend Connect, we wanted to provide a fully open system — one that lets you join any website and interact with the people there in a meaningful way, regardless of where they come from. To enable this kind of engagement, we used open standards like OpenID, OAuth, and OpenSocial as underlying technologies, enabling any other service to plug into Friend Connect.

Today, we're excited to share that Netlog has used these open standards to integrate their social networking service with Google Friend Connect. Now, Netlog's more than 45 million users across Europe can:

• Sign into any of the millions of sites and blogs using Friend Connect with their Netlog credentials
• Use their Netlog profiles on these sites
• See if any of their friends are already members of the same sites and invite other Netlog friends to join
• Share their Friend Connect activities with their friends on Netlog, and
• Send messages back to their Netlog friends

Additionally, for sites that are already using Friend Connect, one of the benefits of this standards based model is that they can take advantage of any new service that chooses to join this open ecosystem, like Netlog, without any additional work. The new network option simply appears.

Any social network or service, whether they are large or small, regional or global, niche or general audience, is welcome to take advantage of these open standards to integrate with Friend Connect, and participate in an open social web.

Posted by Mussie Shore, Product Manager

Strengthening a worldwide community with Google Friend Connect

Site owners often tell us that to build strong communities on the web, they have to be a jack-of-all-trades. With Google Friend Connect, we want to empower any website to awaken their community, even if the site owner doesn't have the technical background or the time to build social features from scratch.

Today we're launching an enhanced comments gadget. With this gadget, visitors from all over the world can leave messages in their native tongue, and other viewers will be able to instantly translate these comments into the language of their choice. For websites like Earth Hour, where people from many countries are working together to conserve energy, this comments gadget offers users a new way to engage in more meaningful discussions, regardless of what language they speak. Watch the video below to learn more:



The comments gadget is just one way Friend Connect can help webmasters foster deeper interactions between site members. You may have seen that over the past few weeks we have added several new gadgets to the Friend Connect gallery, all with the goal of helping people interact with one another on the sites they enjoy. These gadgets include the event gadget for promoting an upcoming event and letting members indicate if they're attending, as well as two gadgets built by OpenSocial developers: the Polls gadget, which gives opinion polls a social twist, and the Get Answers gadget, which lets members ask questions to the community and answer questions posted by others.

To learn more about these gadgets, or to keep your eye out for future gadgets we will be rolling out for Friend Connect, please visit the Social Web Blog.

Posted by Mussie Shore, Product Manager, Google Friend Connect

@Twitter: Welcome to Google Friend Connect

We know many of you enjoy using Twitter to see what people are talking about and to let others know what you've been up to, whether it's sharing a YouTube video or checking in on your friend's tweets. To help you and your Twitter network stay connected no matter where you are on the web, we're excited to announce that Google Friend Connect has integrated with Twitter. This means that when you join a friend connected site, you can choose to use your Twitter profile, discover people you follow on Twitter who are also members of the site, and quickly tweet that you have found a cool website.



To send a tweet about a site you have joined, click the invite link in the members gadget, then click the Twitter icon on the share tab. The next time your followers sign in to Twitter, they'll see your tweet containing a link to the interesting site you've found.

This integration with Twitter is an example of how we want to continue improving Friend Connect, extending the open social web and bringing social features to more places on the web.

Posted by Mussie Shore, Product Manager

Google Friend Connect: now available

We're pleased to share that Google Friend Connect is now available in beta to any webmaster looking to add a "dash of social" to his or her site. This service lets webmasters add social features to their sites by simply copying and pasting a few snippets of code — no advanced coding or technical background required.

We know that people want to be social on the web, and Friend Connect makes it easy for anyone to sign in to a website, share a little bit about themselves through a personal profile, discover other people with similar interests, invite their contacts, and interact with friends. Even better, you don't have to deal with the hassle of creating yet another username and password — Friend Connect lets you log in using an existing account from Google, Yahoo, AOL, or OpenID. Similarly, you can choose to either establish a new profile or use profiles and friend sources from other social networks that have opened up their services, like Plaxo and orkut. To learn more, watch the video tour below:



We launched Friend Connect as a preview release in May, and since then we have been working closely with a handful of website owners, social networks, and application developers to improve its speed and scalability, ease of use, and customization capabilities. We've also expanded the features available to users with richer, more integrated profiles and new ways to discuss and share content, like including YouTube videos in your comments.

Friend Connect's goal is to facilitate an open social web. Using open standards like OpenID and OAuth, Friend Connect makes it simple for people to instantly interact with one another on the sites that they already love to visit. Additionally, websites that use Friend Connect become OpenSocial containers, capable of running applications created by the OpenSocial developer community.

In the coming months, we're excited to see more webmasters add Friend Connect to their sites, helping their visitors engage with each other across the web.

To learn more, please visit www.google.com/friendconnect.

Posted by Mussie Shore, Product Manager