Thursday 25 August 2011

Improving An Ecommerce Website Can Easily Be Accomplished

By Douglas Perry


The competitive area of internet sales requires those in it to stay in touch with what customers need. Improving an Ecommerce website can be simple is a few hints from the professionals are implemented. These hints will help to keep customers and make new ones.

Always remember the KISS principle, also known as "Keep It Simple Stupid". The products being offered should be easily categorized, with a homepage that offers simple navigation. Each item should have more than one picture and a brief description. Too much information is only going to annoy those that visit the site.

When people are looking at items they will have questions, and they will expect answers. By providing several quality pictures that are taken from different angles this will help. Consider the questions that an individual may have about the item and have the answers available to them.

Be sure to have a search system that works. The majority of internet users are visually oriented and prefer not to spend time on reading text. By taking the time to add pictures to the item search feature, the attention of these individuals will not be lost.

Never hide any fees from the customers. The cart page can play an important role in this, give them a chance to calculate taxes or shipping. The cart should have simple features that are easy to view the items and remove them. Another option that customers greatly appreciate is the ability to search items with a cost ceiling. Give them multiple choices of how payment can be made as well.

Every page of the site should have an address and business telephone number that the customer can contact a representative if there is any problem or questions. Always be sure the site is secure for shopping and let the customer know it. These are just a few of the recommended ways of improving an Ecommerce website.




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