Thursday, 23 June 2011

DVD

DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than compact discs while having the same dimensions.
Pre-recorded DVDs are mass-produced using molding machines that physically stamp data onto the DVD. Such discs are known as DVD-ROM, because data can only be read and not written nor erased. Blank recordable DVDs (DVD-R and DVD+R) can be recorded once using a DVD recorder and then function as a DVD-ROM. Rewritable DVDs (DVD-RW, DVD+RW, and DVD-RAM) can be recorded and erased multiple times.
DVDs are used in DVD-Video consumer digital video format and in DVD-Audio consumer digital audio format, as well as for authoring AVCHD discs. DVDs containing other types of information may be referred to as DVD data discs.

History

In 1993, two optical disc storage formats were being developed. One was the Multimedia Compact Disc (MMCD), backed by Philips and Sony, and the other was the Super Density (SD) disc, supported by Toshiba, Time Warner, Matsushita Electric, Hitachi, Mitsubishi Electric, Pioneer, Thomson, and JVC.
Representatives of the SD camp approached IBM, asking for advice on the file system to use for their disc as well as seeking support for their format for storing computer data. Alan E. Bell, a researcher from IBM's Almaden Research Center got that request and also learned of the MMCD development project. Wary of being caught in a repeat of the costly videotape format war between VHS and Betamax in the 1980s, he convened a group of computer industry experts, including representatives from Apple, Microsoft, Sun, Dell, and many others. This group was referred to as the Technical Working Group, or TWG.
The TWG voted to boycott both formats unless the two camps agreed on a single, converged standard. Lou Gerstner, president of IBM, was recruited to apply pressure on the executives of the warring factions. Eventually, the computer companies won the day, and a single format, now called DVD, was agreed upon. The TWG also collaborated with the Optical Storage Technology Association (OSTA) on the use of their implementation of the ISO-13346 file system (known as Universal Disc Format) for use on the new DVDs.
Philips and Sony decided it was in their best interest to avoid another format war over their Multimedia Compact Disc, and agreed to unify with companies backing the Super Density Disc to release a single format with technologies from both. The specification was mostly similar to Toshiba and Matsushita's Super Density Disc, except for the dual-layer option (MMCD was single-sided and optionally dual-layer, whereas SD was single-layer but optionally double-sided) and EFMPlus modulation.
EFMPlus was chosen because of its great resilience to disc damage, such as scratches and fingerprints. EFMPlus, created by Kees Immink (who also designed EFM), is 6% less efficient than the modulation technique originally used by Toshiba, which resulted in a capacity of 4.7 GB, as opposed to the original 5 GB. The result was the DVD specification, finalized for the DVD movie player and DVD-ROM computer applications in December 1995.
The DVD Video format was first introduced by Toshiba in Japan in November 1996, in the United States in March 1997 (test marketed), in Europe in October 1998, and in Australia in February 1999.
In May 1997, the DVD Consortium was replaced by the DVD Forum, which is open to all other companies.





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