Monday, 10 October 2011

A Beginner's Guide To Delivering A Winning Corporate Video To Good Effect

By Phillip Mottram


Providers of corporate video solutions have been enjoying a period of increased demand for their services over the last couple of years. This is because organizations are increasingly aware how effectively these platforms can be used to deliver training and general awareness of their operations amongst their employees and clients. In actual fact, the process has even become much cheaper and in-house productions need not cost much with the ease of availability of high definition cameras and production software.

Since this is a social pursuit, making a corporate video will require proper planning as well as a crew that is eager to make the video. This after all is the only way you will be able to communicate the right massage and also make the video entertaining.

Like all professional film shoots, it is necessary to begin by laying out a well crafted script. This must be reviewed severally before actual shooting starts to ascertain that all aspects of the shoot are covered and that the message will be delivered as effectively as needs be. A good script editor will ascertain that the content and dialogue leave an impact that will last long enough in the memories of those who watch the final product when it is finally delivered.

Then consider how the script will sequentially be shot. This procedure is what is referred to as preproduction. It is a very important process as it will ensure that you find a good place where the film is going to be shot and also where all the scenes will consequently be required to have.

After this initial process is completed, the script should be fine tuned to reflect any changes. The actors who will be cast in various roles need to be prepped adequately for the task ahead of them. One requirement is to provide each actor with the script so that they can familiarize themselves with the plot as well as the roles they will need to play. All the important equipment should be collected and checked for usability. If there is need to borrow or rent out equipment such as the boom or cameras and microphones; this is the best time to do it.

To ascertain that the flow of action in the actual shoot flows smoothly, time should be allowed for actors to practice their roles adequately. This is usually done in a rehearsal of the main event as conceptualized by the director. There may be some necessary adjustments that may have to be made that were not anticipated when writing the script and this will become apparent during this stage. It is also an excellent opportunity to try out any special affects that will be crucial for the film's success as well as any stunts that will be called for.

Having established that all is ready for the actual action on the set after the rehearsal, the actual business starts. To be certain that expensive re-shoots are not necessary after post-production, it is a good precaution to shoot each scene twice. This will take care of any unforeseen errors that might be detrimental to the message that needs to be passed across.

With the film shot and any sound effects and enhancements put on the ready, it is time to transfer the video to the computer for editing. There is a variety of professional editing software that even producers with only amateur skills in production can use to arrive at convincing results. For those without enough skills or confidence, there is a host of online tutorials that will serve as great motivation for learning.

After showing the film to the people concerned, take their feedback into account seriously. If the videos will require some more editing, then ensure that happens. Although not every criticism should be taken into account, listen to the feedback that is offered with an open mind.




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